HARIBO wins Pegasus Award 2008

For the sixth time in a row, fruit gum manufacturers Haribo GmbH & Co KG, Bonn, have been declared Germany’s most trusted confectionery brand and presented with the Pegasus Award. Europe’s biggest consumer survey, “Reader’s Digest European Trusted Brands 2008“, which seeks to establish the most trusted brands in 16 European countries, confirmed Haribo’s status. Participants in the survey were asked to name the brands they trusted most – spontaneously, and without guidance. Haribo received 38% of the votes and ranked first out of 107 confectionery brands.